http://www.techhelpnumbers.com/font/1154 There are too many brands, with too many products delivering too many familiar retail experiences all claiming to be distinct, fresh and ownable.
The battle today is for people’s waning attention and the battleground is the murky field of social, mobile, digital, experiential and retail.
see url Somewhere along the way, the retail narrative got complicated for consumers. And with that complexity comes confusion, frustration and apathy. FISH believes that retail is about winning attention through a coherent brand narrative that shapes their experience, in their worlds, and on their terms.
http://www.archives-zoliennes.fr/?vuiere=annonce-rencontre-journal-le-quotidien&30e=21 IT MAPS out the brand narrative across the consumer journey. It filters out the extraneous noise and navigates the technological minefield.
http://www.digibagg.com/fistayl/4957 RIGOROUS DESIGN is a process of deep immersion into each facet of retail from which emerges a unifying narrative thread that leads to a unifying narrative strategy.
http://celebritysex.cz/?triores=dating-a-man-who-just-got-outta-prison&e8e=8a IT LEADS to sharper strategic thinking; more effective brands, more engaging packaging, more fluid retail experiences.
IT EXAMINES the way real people interact with these elements and how they inform and shape each other into a stronger simpler narrative.