here Taking stock of the retail experience. There are too many brands, with too many products delivering too many familiar retail experiences all claiming to be distinct, fresh and ownable.
The battle today is for people’s waning attention and the battleground is the murky field of social, mobile, digital, experiential and retail.

see url Somewhere along the way, the retail narrative got complicated for consumers. And with that complexity comes confusion, frustration and apathy. FISH believes that retail is about winning attention through a coherent brand narrative that shapes their experience, in their worlds, and on their terms.

here Brand Coherence through Rigorous Design…

And when done right,  go to site rigorous design can move a brand from the cacophony of complexity towards our ultimate goal:
creating  click brand coherence that draws people to it again and again.

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