Burnbrae Farms, Canada’s foremost producer of regular and specialty shell and liquid egg products wanted to refresh their brand in the marketplace. Although they had a reputation for innovation as first to introduce healthy omega-3 products in Canada, they lacked brand awareness, both with consumers and at the shelf level.
Using a “House of Brands” strategic architecture, we introduced Burnbrae Farms as the umbrella brand under which their other would live, and from which they would gain credibility. The prominence of each sub-brand was increased and colour-coded for maximum shelf visibility, and benefits and appetite appeal were clearly communicated on-pack.
Through strategic design recalibration principles and tactics, we increased the brand awareness of Burnbrae Farms. Today, the brand is widely recognized in the egg aisle and has become a benchmark in the industry.