Tap into Canada’s growing urban centres with a smaller store footprint.
Urban growth is outpacing suburban growth and retailers are looking for ways to fit into urban environments to reach this new audience.
Create a sub-brand to Canadian Tire and deliver the Canadian Tire brand experience tailored to busy urban markets. The design of the store exterior compliments its urban surroundings. Along with the ‘express’ sub-brand, this signalled a clear departure from traditional Canadian Tire stores.