New to market, Flowr—an emerging producer in premium cannabis—found itself in search of a narrative and design that not only expressed the company’s story but also treaded a fine line. The design needed to target the future high-end recreational consumer without ostracizing the current medicinal market.
The cannabis industry to date is a bit of a wild west, with illegal and dishonest sources abound, consumers are willing to pay a premium for a legitimate producer who focuses on safe, high quality products.
Known for their industry-leading expertise in the science and industrialized cultivation of cannabis, Flowr needed to cement themselves as the consumer’s choice for premium cannabis.
By honing in Flowr’s focus of the natural science of cannabis we were able to create an approachable yet visually striking design that both recreational and medicinal markets will gravitate towards.
Using a consistent visual language we were able to coherently convey their expertise and passion across all touch points.
Flowr’s knowledge and skill is reiterated throughout the narrative, continuously reminding the customer of their commitment to producing the highest quality products.