Encourage people to print their photos.


Only 1 of every 100,000 photos taken ever gets printed, and most photos are deleted within a year.


FISH developed a multichannel campaign to inspire people to print their photos so they could preserve their memories forever. The central idea was that life is full of moments, big or small, that you want to preserve and share with others. A digital video and social campaign tells the stories of people who ‘print their life’. Fujfilmprintlife.ca acts as the campaign hub, helping consumers inspired to print their photos select the actual products best for them, and guides them to the best third-party partner for printing.


The campaign will launch in mid-June, 2018.

McCain Humble & Fume
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