Opportunity


To build shopper loyalty in a growing discount category, Giant Tiger sought to develop exclusive brands that offer on-trend apparel and merchandise at affordable prices.

Insight


Friendly and fun, Giant Tiger stores are already stocked with affordable items. They wanted to expand their private label portfolio to offer even more value to their loyal customers. They believed that:

• Children’s clothing should be colourful and able to withstand all their playground antics

• Men’s clothing should be versatile enough to take them from a backyard barbecue to their Sunday best

• Families deserved quality economical household products

Idea


Monkey Bars

A playful clothing brand for boys and girls at prices moms love. Energetic and fun, just like kids; Monkey Bars is ready for the playground, and the design evokes this playfulness.

Mountain Ridge

A durable clothing brand that makes guys look good. A brand for men who need to refresh their basics that have worn out. The outdoor cues speak to the rugged quality of the clothing.

Yellow Tag

A general housewares brand that offers unbelievable, every day low prices. The simple, clean design is approachable, positive and the use of yellow cues shoppers to associate the brand with savings.

Result


Award winning design! Yellow tag won a PAC award for new brand development and package design and all new brands have exceeded sales targets and are fuelling GT’s plans to open 10-15 new stores annually.

We are different by design. Contact us.

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