Become the leading supplier of cannabis accessories to the wave of new cannabis retailers in Canada through a rebranded subsidiary.


New cannabis retailers are transforming the cannabis retail experience, yet their overnight emergence means few have expertise in cannabis accessories.


The humble + fume brand was born from BobHQ, the leading distributor of cannabis accessories to the incumbent cannabis retail channel – head shops. We brought this new brand to life with a website that positions humble + fume as the leading expert in cannabis accessories.


The world of cannabis has changed. There are now many options to prepare, consume and preserve cannabis.


humble + fume’s web experience reflects the contemporary and retail-savvy nature of this new B2B brand. High impact photography and clean colour palette heighten the visual appeal of products, while the brand story emphasizes the value-add humble + fume provides retailers who wish to add to their portfolio of cannabis accessories. Consumers educated by humble + fume know how to have the best session every time.


Amazingly, this site was conceptualized, designed and built in 6 days, becoming a critical sales tool as humble + fume rapidly adds to its customer base.

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